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mice) at checkout can boost average order value. Amazon's "Frequently bought together" section is a masterclass in this. Another approach is segment-based recommendations. Instead of treating all users the same, divide them into groups—like first-time buyers vs. loyal ... customers—and tweak suggestions accordingly. A study by Epsilon found 80% of shoppers are more likely to buy when brands offer personalized experiences. Tools like Segment help automate this by unifying customer data across platforms. Don't overlook contextual personalization either.
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